The new site looks great! Can't wait to see it live.
I'm afraid I won't be able to help a lot. I've become a father just a month ago, so I'm pretty low on spare time (this is also why I had to postpone the podcast production sadly).
love the new website design!
I don't love the typeface, but I definitely like it more than current, it looks much more current and fresh. Any ETA for seeing it live ?
(not sure about the mascot idea, but the prototype is definitely too aggressive)
Aww man, and here I was hoping for some sort of cutesy anime girl for a mascot. Oh well : P (Just kidding)
I think having a mascot is a good idea, but I don't think that having him front and center everything would be good. Having the crown logo in more places would be better. I also think the mascot design is a bit overly complex right now and not that aesthetically pleasing to look at. Right now, the mascot kind of reminds me of this. I think it would be good to make him look a bit more friendly, but looking at other graphics of Honey Badgers we might as go for that "bite and rip off your arm," feeling.
@def_pri_pub I like your direction.
Personally I like the top-middle and bottom-middle entries in https://www.vecteezy.com/vector-art/114348-honey-badger.